In 2013, sales leapt to $61 million, passing Jameson Irish whiskey and Patrón tequila." gas stations, convenience stores, and supermarkets, according to IRI, a Chicago-based market research firm. In 2011, Fireball accounted for a mere $1.9 million in sales in U.S.
Īn April 2014 article in Bloomberg Business Week said "It's also one of the most successful liquor brands in decades. Later, in 2007, the product was rebranded as "Fireball Cinnamon Whisky". The Sazerac Company purchased the brand rights and formula from Seagram in 1989. The manufacturer's story line is, in part, that it was the product of a Canadian bartender's efforts to warm up from an Arctic blast. History įireball was originally part of a line of flavored schnapps developed by Seagram in the mid-1980s.
In addition to the United States and Canada, Fireball is now also available in other countries. Īs of 2018, Fireball is among the top selling whisky-related brands in the United States. Īccording to the official Fireball website, the product was developed in Canada in the mid-1980s, and for a long time was little known outside of Canada. It is bottled at 33% alcohol by volume (66 U.S. Its foundation is Canadian whisky, and the taste otherwise resembles the candy with a similar name, Ferrara Candy Company's "Atomic Fireball" candy. Fireball Cinnamon Whisky is a mixture of Canadian whisky, cinnamon flavoring and sweeteners that is produced by the Sazerac Company.
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